Smart Marketing Technique for Hotels; Online Reputation Management

The hotel industry has become very competitive; its number of players has significantly grown, leaving customers spoil for choice!

As a businessman, in this ever tight competitive market, it is of utmost importance for you to constantly find effective ways of marketing of your business. This will ensure you are always a step ahead of your competitors and you make maximum profits.

Currently, one of the most effective ways you can explore is online reputation management.

According to a recent survey carried out by, just a one percent increase in the reputation of a hotel business led to a 1.4 occupancy growth rate and a 6.9 increase in the average daily rate (ADR). Therefore proper online reputation management guarantees you of increased revenue from your business.

Another study survey finding showed that the number of customers who search online for hotel services has increased from 3.5 million as recorded in 2014, to 8.4 million in 2016. Customers prefer searching online due to factors such as:

  • Customers can easily compare services rendered by different service providers.
  • It is cheaper and time-saving.
  • It’s accessibility despite the location.
  • It‘s ease and convenience.

It is, therefore, a smart business move to take advantage of this and invest in online reputation management. You can explore platforms such as Website, Facebook, Twitter, and LinkedIn among others.

It is important to note that when searching online customers lookout for:

Presentation of Services

How you present your services is very critical. It is what grabs and keeps a customer’s attention; you should make it as appealing as possible


Besides the general information about services rendered it is reported that most customers also look at reviews about the services provided in order to gain an insight of what to expect.

Encourage your customers to leave reviews. Listening to customers’ feedback will give you an insight of what to maintain or improve your services to make their experience unforgettable!

Ease in Accessibility

According to a Google report, easy to use and accessible sites are reported to attract more traffic. It is, therefore, advisable to invest in a good online site. You can get professional help to achieve this.


8 Tips For Finding A Rental In Panama

According to Adrian Jose Velasquez Figueroa, buying property as an investment cannot be considered as a source of passive income. It is challenging and time-consuming in Panama just like anywhere else in the world. Investor education paired with caution play a vital role in purchasing the right property in Panama. The tips below will help you purchase property that will maximize your investment.

1. Buy Below Market Value

Emphasis on buying a house for a price below its market value to make a profit when selling. This statement on should apply more so if you’re buying a house on a mortgage. Purchasing a house below its market value also allows you some price freedom when renting it out.

2. Choose the right neighborhood

Panama has a broad market condominium for both medium and high-income residents on There is property along the beach, mountains, and even islands. Therefore, do research to understand value of Panama property to the location

3. Understand the Laws Governing Property Ownership in Panama

Read “The Rental Rules In Panama” to familiarize yourself with the laws governing property ownership.

4. Consider the Type of Services Available

Services such as private parking are some of the things to consider. Other services to consider include gym, pool, security, social areas, etc.

5. Inspect Structure Integrity

In Panama, the quality of building varies on Instagram. Even in new neighborhoods, some developers are known to skimp on labor, and that affects the overall quality of the building. Therefore, it is important to dig up a little history on the developers of the property.

6. Managing Rental Property

If you’re not a full Panama resident, it is worth considering hiring a company to manage your property. It is important to do regular visits to the property and maintain communication with the tenants to avoid running into problems. See:

7. Bigger Is Not Always Better

In Panama, bigger is not always better. Instead, consider the number of bedrooms, restrooms, if you will rent it out furnished or not, etc. those are some of the price determinants in the region.

8. Public Utility Bills & Services

Utilities such as energy and water vary from one tenant to another. Therefore, it is important to stipulate if these bills will be covered in the total rental cost.

About Adrian Velasquez Jose Figueroa

Adrian Jose Velasquez Figueroa is Venezuelan native currently residing in Panama where he works. Adrian Jose Velasquez Figueroa serves as an executive in five different companies in Panama holding titles such as President, Director, and Treasurer. He is a seasoned member of the Panama business community where he is mentoring young people become leaders and empowers the local communities to develop economically.

Understand The Small Differences Between Betting On NBA And College Basketball Games

The NBA and college basketball are relatively similar sports. They have the same number of players on the court and the same type of scoring systems. However, there are some subtle differences which can greatly impact the level of success that a gambler has on their bets.

It is important to remember that there are different things which impact the lines and different things that impact how the games themselves go. One major difference between college and the pros is the impact of home court advantage.

Most gamblers understand that playing at home is an advantage for any team. They do not have to endure the travel and potential jet lag that can come with playing away. Also, they have the backing of the fans who are in attendance which can be a real boost to momentum and maybe even carry them to victory. However, in the NBA the advantage of home court is just not as big. While it is still nice to play at home, in the NBA teams often play so many games so frequently that it is not as much of an advantage as you might think., a great website to place a bet and to get more information about the gambling world of college basketball odds. There have also been notes that there is more emphasis on coaches at the college level than at the pros. Colleges may switch out coaches more frequently, and this can have an impact on the flow of games as well.

The players at the pro level are so talented that they alone can be worth quite a few points to the line in a given game. If the star of the team is out because of an injury or for some other reason, then will note this and the bookmakers are likely to adjust the lines according. In fact, a single star player on a single team can be worth as much as 6 points to the line. That is just not the same at the college level where a single player may be worth at most only about 2 points to the line.

The college game is more of a team sport than the pros. Both levels of the sport have a team element to them, but the bookmakers know how important the all-stars are to the NBA level. As such, with these factors in mind you may be able to better place your bets at both the college and pro level.

How EOS Became King of The Hill for Lip Balm

When people think of start-ups and emerging products they tend to focus on technology or emerging biotech companies. But there is money to be made by revolutionizing existing industries, and EOS did just that with their entrance into the lip balm industry.

Lip balm may not sound like a great market to jump into, but EOS saw a possibility and went for it. The market was dominated by the giants, like Chapstick, Burts Bees, and Blistex. Furthermore, some of those brands are financed and supported by their parent corporations, Clorox owns Burts Bees and Pfizer own Chapstick.

Despite the odds, EOS grew and gained a large slice of the market, and equal their much larger competition in sales.

Today, EOS is a $250 million company and, according to Kline Research, they sell over a million units a week. The Target market for lip balm products is expected to increase to $2 billion by the year 2020. The demand for EOS products stems from their unique colors, flavors, and consumer’s interest in organic products. Currently, EOS outperforms Chapstick and Blistex and is second only to Burts Bees. Facebook and social media marketing, celebrity endorsements from Kim Kardashian, Miley Cyrus and Christina Aguilera confirmed the product’s authenticity.

How They Did It

EOS was founded by Sanjiv Mehra, Jonathon Teller, and Craig Dubitsky because they saw an industry that was stagnant and could use some modernization and innovation. After all, nothing spectacular had really changed in lip balm in over 100 years.

They started by offering modern flavors, colors, and unique packaging. To overcome their established competitors, they used a combination of traditional advertising along with social media and fashion bloggers. Their strategy worked and soon they were being carried in major stores like Target, Walmart Walgreens, and Racked.

There is an excellent article in Fast Company magazine that gives a great in-depth report of how EOS achieved their success and what the future hold for the company.