Aspiring businessmen and small business owners fail to understand what marketing and advertising entail. Many confuse these two terminologies as the same thing. Advertising is an essential facet of marketing strategy and is quite demanding. Advertising involves sending persuasive messages about a company, products and services that it offers. Marketing helps induce behavioral change to the target audience and increase value of the products and services and the company in general.
A competent businessman should embrace advertising and marketing to effectively choose target markets and understand the means to influence consumer behavior. Advertising entails choosing the right media, placing ads and deciding on the best time to reach receptive audience. Media such as TV, Radio, Internet and billboards have made advertising an exceptional part of the marketing trend. Entrepreneurs should be set to advance with technology and embrace advertising and marketing as the best tool for their businesses to grow.
Nizan Guanes is one of the great business experts who have embraced advertising and marketing. Nizan born in Salvador, Bahia is the co-founder and partner of ABC Group, a holding corporation that comprises 18 companies that offer advertising and marketing to content and entertainment services. He is a degree holder in Business Administration from Universidade Federal da Bahia.
Nizan holds widespread experience in advertising sector and his company is a testimonial to many entrepreneurs. It is the 19th largest marketing communications group in the world. Nizan Guanes is one of the 21 global influencers on media and marketing and he was named as one of the most influential Brazilians by Financial times. He has also played a great role in fighting sexual violence against women and girls.