Doe Deere is an entrepreneur and the founder of Lime Crime Cosmetics, which is a cosmetic company that features many bright, vivid colors in its line up cosmetics. She was born in Izhevsk, Russia and hoped to be able to move to the United States when she got older. She grew up on American music, movies, and magazines and couldn’t believe it when she was able to move to the country with her mother and sister at the age of 17. She first lived in New York City and found herself right in the middle of American culture where she knew she had to do something before success passed her by.
Doe Deere initially felt defeated because everyone in her family had to take on menial jobs just to survive. There was a time when her mother, sister, and herself thought that they were going to have to move back to Russia. Times got so tough that they all had to move into a homeless shelter in NYC, and they stayed there for six months in a very small room that had no kitchen in it. On the side, Doe Deere began dreaming about starting a fashion line and worked hard to save up money, in the meantime. A social worker eventually connecter Deere and her family with Sanctuary for Families, which is a non-profit organization that gives immigrants who are women a helping hand.
The founder of Sanctuary For Families, Dorchen Leidholdt, saw that Doe Deere and her family could offer a lot to the United States and helped her mother get a job as an accountant. She also helped Deere to be accepted into the Fashion Institute of Technology and also helped her sister to get into Columbia University. Deere and her family were eventually moved into the Lehman Projects, which existed smack in the middle of gang territory. Along with her family, she had to listen to the sounds of gunshots at night and lived in a building that was covered with the stench of urine. Her family still felt grateful, and Doe Deere has worked hard since then to become the success she is today.