Nathaniel Ru and his comrades atGeorgetown University found it hard to get a convenient place to find food in Washington D.C. At last, they found a tavern on M street with a fabulous 560 square foot eatery. Learn more about Nathaniel Ru: http://bitsylink.com/2017/07/27/nathaniel-ru-talks-about-sweetgreens/
After some time of visiting the restaurant, the friends found an idea of starting their eatery. After six years, they established an eatery on M street which has grown to the amazingrestaurant called Sweetgreen.
During an event, Nathaniel explained how the business came to be. It was a coincidence that the owner of the tavern space they were hunting was the landlord of the apartment they were residing.
Nathaniel Ru called her explaining their business idea, but at first, she just hung up. However, they did not lose hope, Nathaniel and his colleagues insisted on calling until she gave in and asked for a business meeting.
The upcoming restaurant owners showed up at the meeting with a 3-page business plan and one page for the financials. They had an idea of naming the restaurant greens at first. The tavern owner believed in their idea and asked them to bring an architect, some sponsors and a real business plan on the table during the next meeting. Despite Ru and his friends not having any restaurant experience, the tavern owner believed in them and supported their idea.
The Sweetgreen restaurant has grown to have outlets in Northeast’s urban areas and its environs in places like Philadelphia, New York, Washington and Boston. Most of sweetgreen’s ingredients are supplied by local farmers providing natural products. Read more: Sweetgreen | Wikipedia
Therefore, their food is usually healthy, delicious and fresh. Theresa Dold, an alumnus of Georgetown University and who is in charge of digital marketing at Sweetgreen, stated that the Sweetgreen was established with a significant purpose and not only as a salad restaurant.
Nathaniel Ru and his fellow co-founders in April 2009 found a convenient restaurant space in Washington near DuPont. However, for the first two weeks, the sales recorded was very low.
The owners of the space introduced speakers to play music and entertainment every weekend. The number of customers grew to 600 which increased profitability. Also, the music idea led to an annual event of the restaurant called Sweetlife.
Nathaniel Ru serves as the Co-CEO of Sweetgreen Company. He founded Sweetgreen with his colleagues, Nicolas Jammet and Jonathan Neman. He graduated from McDonough School of Business, Georgetown University with a BS in Finance. Nathaniel Ru is passionate that Sweetgreen is going far in business.