Doe Deere is an entrepreneur and the founder of Lime Crime Cosmetics, which is a cosmetic company that features many bright, vivid colors in its line up cosmetics. She was born in Izhevsk, Russia and hoped to be able to move to the United States when she got older. She grew up on American music, movies, and magazines and couldn’t believe it when she was able to move to the country with her mother and sister at the age of 17. She first lived in New York City and found herself right in the middle of American culture where she knew she had to do something before success passed her by.
Doe Deere initially felt defeated because everyone in her family had to take on menial jobs just to survive. There was a time when her mother, sister, and herself thought that they were going to have to move back to Russia. Times got so tough that they all had to move into a homeless shelter in NYC, and they stayed there for six months in a very small room that had no kitchen in it. On the side, Doe Deere began dreaming about starting a fashion line and worked hard to save up money, in the meantime. A social worker eventually connecter Deere and her family with Sanctuary for Families, which is a non-profit organization that gives immigrants who are women a helping hand.
The founder of Sanctuary For Families, Dorchen Leidholdt, saw that Doe Deere and her family could offer a lot to the United States and helped her mother get a job as an accountant. She also helped Deere to be accepted into the Fashion Institute of Technology and also helped her sister to get into Columbia University. Deere and her family were eventually moved into the Lehman Projects, which existed smack in the middle of gang territory. Along with her family, she had to listen to the sounds of gunshots at night and lived in a building that was covered with the stench of urine. Her family still felt grateful, and Doe Deere has worked hard since then to become the success she is today.
Doe Deere has been a lot of things and currently serves as both the Unicorn Queen and CEO of Lime Crime cosmetics. Born in Russia and Raised between there and New York City, Doe learned to dream big and create anything she wants in life. She came to the United States and launched her rock band. After meeting here husband and playing in the band Does went to school to study fashion. She started to create her own line of clothes. Because her clothing designs were colorful, she started to look for make up that would add to her outfits.
As it turned out, the cosmetic companies were all stuck in the mindset that makeup was for the boring 9 to 5 job and they stayed stuck in the 1950’s where girls only wore boring and blamd colors if they wore makeup at all. Doe realized that that was not going to help her cause so she took a hundred dollars and her larger than life dream and started to create her own cosmetics by hand. Before long people took notice and wanted to buy her colorful cosmetic products. At that time Lime Crime had a store on Ebay and was selling from there. Doe started a blog and soon started to see from that page.
As fate would have it, Doe Deere was one of the first dress wearing entrepreneurs to have a successful online business. Her makeup company was fully online in 2008 and her products started to grow on to retail stores soon after. Doe and her husband moved to LA and kept doing what they do best, creating a product line with colorful cosmetics that are beautiful and bold. The line is vegan friendly and certified cruelty free. Today you can shop the Lime Crime product line of lipsticks, lip glosses, glittery lip products and brightly colored liners and nail polish.
When Doe is not off playing with colors to create cosmetics or doing her hair or nails, she is doing what all successful CEOS should be doing, running her company and helping others. As often as she can Doe goes out and talks to other people who are looking for their place in the business world or in life in general. When she talks to young adults or university students or even other people in business, Doe gives each one of them some sound advice. She tells them to be who they are and to follow their heart. That is how Lime Crime started to grow so fast and became so successful, Doe followed her heart. She really feels that the heart will lead you in the right direction every single time. Learn more: https://californiablog.org/content/doe-deere-releases-lime-crime-kitty-bundles-lip-color-duos-benefit-feral-cat-rescue
Regardless of if you want to start your own business or just use a nice cosmetic line to express your personal freedom, Lime Crime has something to offer everyone. You can learn from their CEO and Founder Doe Deere or use their lipstick and liners to be who you are, regardless, take this message to heart, follow your dreams.