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Some of the news from NewsWatch TV highlighted that Avanca formed a campaign for crowdfunding on Indiegogo to facilitate the reception of funding for “Ockel Sirius B Pocket PC.” The goal stood at $10,000 for thirty days. Avanca was committed to ensuring that the campaign was fully supported and promoted. Due to this cause, they hired NewsWatch to air and produce a promotional segment for one minute as among the NewsWatch TV Reviews. This was to aid the promotion of the Indiegogo campaign further. The segment was planned to be aired through the NewsWatch online channels and NewsWatch TV show.
By the end of the campaign, they made very great success by raising an approximate amount of 456,551. This was more than their original target by 2,939 percent, which was to happen in 30 days. The aspect of increasing the target money by 29 times more is such an achievement to Avanca. The segment on NewsWatch came in handy to facilitate the move by airing the crowdfunding project several times. The marketing director of Avanca recognized that the collaboration with NewsWatch was the reason behind the great success in the campaign. They, therefore, recommended more work with NewsWatch team because it was never frustrating.
NewsWatch TV reviews and the segment for Avanca was viewed in more than 200 markets in the United States. This went up to more than 96 million households. The initial target audience was 1 million. Avanca is set to work again with NewsWatch TV on another crowdfunding project.