It is said that imitation is the highest form of flattery. While that may be true in some instances, it is not the case when it comes to NutriMost, a fast growing diet and wellness company, and a rival company called Healthy Living. NutriMost recently filed a lawsuit against Healthy Living for allegedly stealing its promotional video, and not just in part but in its entirety. According to a recent online article, Healthy Living posted the NutriMost promotional video on its own website cantlosediet.com, and replaced all references to “NutriMost” with “Can’t Lose Diet.” It is one thing to mimic another popular promotional product but use the same promotional piece and simply change the names is outright theft.
Not only did Healthy Living use the same video, it used the same testimonials posted by NutriMost customers and its principals. NutriMost wants at least $300,000 for the theft and loss of “goodwill” and “reputation” they suffered as a result. NutriMost refers to itself as “The Ultimate Fat Loss system” and claims customers can lose 20 to 40 pounds in 40 days. The fact that a rival company is riding on NutriMost’s promotional videos and testimonials does say something about the growing popularity of its diet and wellness system.
Why NutriMost is more than just a diet fad
While most people would be skeptical about diet programs that promise weight loss of up to 40 pounds in 40 days, the NutriMost program does have a revolutionary approach and breakthrough technology to help increase weight loss in safe and effective manner. The NutriMost weight loss system does not focus mainly on diet, and NutriMost claims its weight-loss technology can “turn off” fat storage and “turn on” fat burning. Also, unlike other diet systems, NutriMost begins with a consultation that will help you to reset your metabolism. The NutriMost program is more of a health makeover than just another weight loss system and is growing fast in popularity.