Duda Melzer is the Man Tasked with the Role of Steering Grupo RBS into Success
Eduardo Sirotsky Melzer also commonly referred to as Duda Melzer, is a prominent Brazilian business personality who is well known for his position as the Chairperson and President of Grupo RBS. Founded by his grandfather, Mauricio Sirotsky Sobrinho, Grupo RBS focuses on producing multimedia content for newspaper, radio, television as well as digital platforms operated by the company. Duda is also credited for founding e.Bricks Digital, which is an investment entity that is significantly involved in the digital industry, especially in locations such as the United States and Brazil.
Education and Career
To add on to his business insight, he boasts of a Business Administration degree, which he attained from Pontifical Catholic University (PUCRS) as well as an MBA from Harvard University. During his time in the United States, he served numerous companies such as BoxTop Media where he was the Chief Executive Officer and Delphi Corporation where he worked as a financial analyst. Further, he served Booz Allen & Hamilton in the capacity of a consultant.
After moving from the United States to join his family’s business, he started working as a Director General of the National Market RBS Group before being promoted to Vice President of Market Development and Business. In 2010, he was made the Executive Vice President after proving his capability. He was later selected as the Chairman and President of Grupo RBS.
Awards and Membership
Duda has been a recipient of a myriad of awards such as the Merit in Business Administration in the Private Sector, Entrepreneur of the Year (Ernst and Young ), which was in the Family Business category. He has also received the Entrepreneur Communication of the Year of ARP Communication Week and the Vehicle Professional in Cobore Award. Since 2015, he has been a member of the Council of the Ibere Camargo Foundation and the Council of Mercosul Biennial.