Duda Melzer, Three Generations of Social Improvement
Eduardo Sirotsky Melzer is commonly known as “Duda” Melzer. He graduated college at age 26 and has built an astounding career as a businessman since his matriculation. Pontifical Catholic University of Rio Grande do Sul (PUCRS) is his alma mater, from which he carries an undergraduate degree in Business Administration. His Master’s Degree, earned at age 44, comes from the Harvard Business School in the United States of America. More details can be found on his Crunchbase profile.
In his long career as a professional entrepreneur, Eduardo Melzer has held positions as both chairman and president of the RBS Group. He has carried his family legacy an improved the business beyond the dreams of his father and grandfather. Nelson Sirotsky was Chairman of the RBS Group before Eduardo Melzer, and he was proud to pass the torch. Maurício Sirotsky Sobrinho, the founder of RBS Group, is Eduardo’s grandfather. Duda Melzer is a third-generation entrepreneur and has added much wealth to his family’s legacy.
Under Melzer’s leadership, RBS began a countrywide campaign for improving public safety. The campaign supports efforts in traffic safety, child protection, and crack prevention. A national philanthropy called Days of Debates on Childhood and Youth was born because of these campaign efforts. The National Council of Justice has maintained a partnership with them for over 10 years. They work together promoting the national effort to stop crack usage amongst the youth.
In an article on Estadao, a campaign banner “Education Needs Responses” was launched in 2012 as an effort to mobilize society towards the goal of greater education. The RBS Group led the campaign to stimulate societal debate and search for solutions to increase the quality of education in the country of Brazil. The debates’ main focuses were the cities of Rio Grande do Sul and Santa Catarina. The media campaign was held on three fronts: editorial, advertising and institutional. RBS Group’s decision to focus its social investments in education reinforces its historical commitment to the development of its communities.
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