OSI Group Partners with Impossible Foods to Increase Production 

Meatless burger patties have been gaining popularity in recent years, however a new version of this vegetarian food, created by Impossible Foods, has mesmerized consumers to the point of nearly depleting its stock. Burger King was the first fast food chain to put the Impossible Burger on its menu. This experiment turned out to be an profitable decision that changed how customers view veggie burgers. The addition of heme, which is a plant-based substance that mimics blood in meat, is a large part of why people are flocking to the Impossible Burger. Apparently, the blood in beef patties is part of what gives them their unique flavour–which is why Impossible Foods thought to simulate it in their product. Customer approval was certain when the Impossible Burger began selling out at Burger King locations and the stock for Impossible Foods quintupled. The only problem was that Impossible Foods was unable to produce enough of their product with the small plant they owned in California. Enter OSI Group. OSI Group previously worked for McDonalds as a supplier, but now they’ve revised their equipment to be compatible with the creation of the Impossible Burger. OSI Group owns facilities that are located in many different countries, with multiple plants in each country they inhabit. They also boast state-of-the-art food production technology, which will both double the total output of the Impossible Burger and give the partnership the capability to sell the meatless burgers to supermarket shoppers. The massive profit of Impossible Foods has the entire food industry gripped with excitement. Other fast food chains have started plans to add their own meatless burger to their menu, which is a direct response to the success of the Impossible Burger. OSI Group partnered with Impossible Foods in order to ensure that the Impossible Burger is available to consumers, as well as create a nice spot for themselves as a supplier in the growing market of veggie-based burger patties. Now that the food industry has seen the success of a meatless burger alternative, then there’s no doubt that the next few years will be filled with other fast food chains trying to copy Impossible Foods’ success. The Sustainability Vision of Sheldon Lavin, CEO of OSI Group

Original source to learn more : https://craft.co/osi-group


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